South of the Signal: Notes from a Baja Surf Trip

We headed south into Baja, past the last gas station, past the last good cell signal. The road went soft with dust, and the landscape opened up—dry hills, salt air, endless sky.

This wasn’t a shoot. There was no content plan, no checklist. Just a few of us, boards strapped to the roof, looking for something a little quieter. Long waves. Simple meals. A rhythm we hadn’t felt in a while.

We surfed. We spearfished. We cooked what we caught. We forgot what day it was.

The Kind of Place That Strips Things Down

We stayed right on the beach and fell asleep to the sound of waves. Drove hours without seeing another car. Got turned around more than once, and didn’t mind. There’s something clarifying about a trip like this—how quickly you figure out what matters and what doesn’t.

What held up. What you didn’t need. What you wore every day without thinking.

What Earned Its Place

We didn’t bring much. Just the essentials. And by day two, even that felt like too much.

The Lucid Short went from ocean to sand to firepit without missing a beat—light, quick-drying, made to move. The Skyward Sun Hoodie was what we reached for every morning, and what we were still wearing by nightfall. It breathed easy in the heat, kept the sun off our backs, and felt fresh every day.

But the piece that surprised us most was the Foundation Tee. Not flashy. Just endlessly wearable. Soft enough to sleep in. Clean enough for town. It was the shirt we wore more than anything else. Reliable, soft, always up for another day. We pulled it on after surf, after dinner, after sleep—comfortable in every setting.

No flash. No overthinking. Just the right fit in the right place, every time.

“This wasn’t about testing product. It was about remembering why we build what we build. The best trips don’t ask for much—just the right crew, the right gear, and a place where time loosens its grip.”
—KH

What We Brought Home

There are a lot of ways to talk about gear. This trip reminded us why we don’t say much.

We’d rather show you where it’s been. How it held up. Why we keep it in rotation.

Baja gave us a lot. Warm water. Clean lines. Dust in every zipper. But mostly it gave us space—space to move, to disconnect, to remember what essentials really mean.

If you're planning a surf trip to Baja, or anywhere off-grid, take the good stuff. The real stuff. The kind of gear you don’t have to think about. And then forget the rest.