PERFORMANCE HAT
CORE
Your go-to hat for all disciplines, structured, breathable, washable.
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Description
Description
For effort, for heat, for motion—the one you reach for when the day won’t stay still. Streamlined for speed, built from high-tenacity poly with laser-cut ventilation to release heat where it builds. The interior sweatband wicks moisture before it distracts, keeping focus where it belongs. Lightweight. Breathable. Secure through movement.
Description
Description
For effort, for heat, for motion—the one you reach for when the day won’t stay still. Streamlined for speed, built from high-tenacity poly with laser-cut ventilation to release heat where it builds. The interior sweatband wicks moisture before it distracts, keeping focus where it belongs. Lightweight. Breathable. Secure through movement.
Fit
Fit
Fit
Fit
Fabric
Fabric
Fabric
Fabric

























To make the best hat ever that the world has ever experienced

Run Fish Swim Sun protection

Latin section
Absolutely love this hat. I've put this thing through the wringer and it has performed flawlessly. Fit-wise, the crown is ideal, comes down far enough to stay secure, but not so much so that it covers my ears or pushes them down.
Running - it is perfectly lightweight, breathes great, and has just right amount of stretch that it stays nice and secure.
Pool - Worn this numerous times in our chlorinated pool. Color has held up great, and it dries super quick.
Boat - whether frontwards or backwards, stays nice and secure in the wind. And just like with the pool, no amount of lake water or sun has faded it or ruined the fit/structure.
Durability wise, couldn't be happier. As stated above, it has been through a number of different activities. Anytime it has been less than ideal-looking, I've thrown it in a regular load in the washing machine. No special cage, no special soap, just with regular laundry. Comes out clean and holds shape. Other hats have a cardboard bill under the fabric, not this one. The bill has held its shape and looks great!
Overall, this is THE hat. I've got hats from other companies that do not hold a candle to this one. 10/10, would buy again and again!
The material feel the weight of the hat makes it my go to!
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Sweatshirts
FOUNDATION MDWT REVERSE CREW
Regular price $119.00 USDRegular priceUnit price / per -
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Native / S
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Native / M
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Native / L
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Native / XL
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Native / 2XL
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Black / S
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Black / M
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Black / L
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Black / XL
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Black / 2XL
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LTNTV / S
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LTNTV / M
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LTNTV / L
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LTNTV / XL
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LTNTV / 2XL
Hoodies
FOUNDATION MDWT HOODIE
Regular price $129.00 USDRegular priceUnit price / per -
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Dark Clay / S
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Dark Clay / M
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Dark Clay / L
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Dark Clay / XL
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Dark Clay / 2XL
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Black / S
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Black / M
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Black / L
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Black / XL
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Black / 2XL
Jackets
FOUNDATION HVWT ZIP HOODIE
Regular price $139.00 USDRegular priceUnit price / per -
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Dark Clay / S
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Dark Clay / M
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Dark Clay / L
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Dark Clay / XL
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Dark Clay / 2XL
Sweatpants
FOUNDATION HVWT SWEATPANT
Regular price $98.00 USDRegular priceUnit price / per -