In his weekly Field Journal, writer John Thompson featured SMBL as a "New Brand to Know" — highlighting the team behind it (Sitka co-founder Jonathan Hart and his son Karsten Hart, a former alpine skier) and the brand's focus on adventure apparel built around real-world function. The Foundation MDWT Hoodie and Foundation Tee were also picked for his weekly outfit edit alongside Topo Designs, Melin, and Seiko.
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